$161M in funding

Supporting Phenom - an HR-Tech unicorn - by building a dedicated design team_

The Phenom platform connects people, data, and interactions to deliver amazing experiences using artificial intelligence and automation.

*Original designs were edited for confidentiality purposes

Phenom wanted to scale its design output with radical flexibility and no overhead. What started as a small project aiming to improve one of Phenom's existing experiences quickly became a significant partnership with multiple Semiflat designers supporting Phenom across their suite of tech products for nearly two years.

Project background_

What is Phenom, and what did they achieve before working with Semiflat?

What is Phenom?
Phenom is an HR-Tech unicorn with an ambitious mission to help a billion people find the right job. They’re a global powerhouse with over 1,500 employees in the United States, Israel, the UK, Germany, and more.
Where were they before?
Before working with us, they built intelligent HR tools to deliver engaging experiences to candidates, employees, recruiters, managers, and HR. These tools are on the cutting edge of the industry and help large companies recruit more effectively, retain employees longer, and even plan their career paths using AI.

*Original designs were edited for confidentiality purposes

The problem_

Why did Phenom need our help, and why did they reach out?

Why did Phenom approach us?
Initially, we were approached by the VP of Product Experience at Phenom to help improve the user experience of a product feature. Over time, our collaboration grew into several large projects we’ve worked on simultaneously. Phenom had a sizeable internal design team but needed to scale their efforts up quickly without recruiting in-house. They’ve worked with us to innovate faster, deliver more features, and stay ahead of the competition.
Building a dedicated team
On top of that, Phenom had ambitious plans to build a dedicated innovation team of top-tier talent who’d focus exclusively on developing new product features in the automation and AI spaces.

“What impressed me most about Semiflat was their ability to work seamlessly with our existing design team. Their collaborative approach, responsiveness, and expertise make them a valuable asset to any project.”

Hanan Hermelin

Executive Director of Product Experience Operations

What was great about working with Phenom was the ability to profoundly impact established products used by some of the biggest enterprises in the world.

Phenom’s clients include the likes of Axa, Southwest, and Electrolux.

*Original designs were edited for confidentiality purposes

Project outcome_

What did Phenom gain from working with us? Where is the project now?

Full-service design support
We have supported Phenom with a wide range of design services, from user experience design to user research, user interface design, design system design, and more. We have established an ‘hour bank’ - a solution where Phenom’s team leaders could request a fixed number of hours for their project. They could also choose the seniority that was most suited for the task. In many cases, team leaders have built close relationships with our designers and continued to work with them on their projects for months.
Bespoke team augmentation
Besides supporting Phenom with ongoing services, we’ve recruited designers specifically for their projects. We have supplied dedicated designers in the team augmentation model, who were onboarded into Phenom teams and worked exclusively on that project in a given timeframe.
Building the Innovation Hub
Over the course of several months, we’ve also recruited three senior designers (two UI and one UX) for the Innovation Hub - a dedicated team of talent assembled to help Phenom work on ideating new features, especially around AI and new technology that could give them a further advantage over competitors.

*Original designs were edited for confidentiality purposes

During our collaboration we’ve produced dozens of low and high fidelity Figma files for existing products and proof-of-value prototypes. We’ve re-designed Phenom’s design system from scratch, and built a dedicated innovation team tasked with imagining the future of hiring.

Phenom was named a leader for talent management platforms and recruiting automation software in the G2 Grid® Summer 2023 Reports, solidifying its position as the leading technology provider for hiring, developing, and retaining talent.